My quest is to help you become an Explorer in Business and embark on new and exciting adventures in marketing to direct clients. I write about my own translation business and marketing exploits, share my experience and present practical tips for you to put into action.
In any business there’s a lot of uncertainty and this is felt more keenly, the smaller the business. As freelance translators, we can be dealing with uncertainty in changes in workload as clients move from project to project, change the way they operate or handle translations, promise work that only…
A few translators have told me they’re struggling with LinkedIn at the moment. It’s been a successful marketing platform for them in the past but they’re now finding it harder to use and keep up with the changing features and algorithm. It’s more of an effort to dig up the…
This is a guest post by Mike Garner, a translator turned copywriter and brand strategist. Mike has some great tips to share that will apply to any business owner but especially for translators who struggle with messaging. If you’ve ever grappled with what makes you unique, read on! Translators…
Why keep in touch with your contacts and clients? Your prospective translation clients have your details, they didn’t take you up on your offer or express raptured delight at your marketing. They’ll contact you if they need you, they might have even said so. Well they might. And they might…
Behind the scenes of my business Time is an obsession of ours. We don’t have enough or it flies by too fast for us to catch and put to good use. So it shouldn’t be surprising that one question I get asked a lot is: How much time do you…
Lots of translators ask me to name a ‘best marketing method’ or ‘the most successful method of getting direct clients’ and there’s no quick and easy answer. The best marketing is the marketing that you actually do (and ideally enjoy!) but everyone has their own preference. I’m all about exploring…
You’ve got a nagging feeling that you should be marketing your translation business more proactively. If just one more low-paying offer comes into your inbox addressed Dear Vendor, you might just scream. In part because there are too few interesting enquiries from clients you’d love to work with. Occasionally you…
The most successful marketing strategies are based on building long-term relationships with potential clients rather than flying visits.
Do you ever look at a word so closely and for so long that you’re no longer sure it’s correct? Even though it’s a word like ‘carrot’ that you’ve known how to spell since you were five. Semantic satiation is when you read or hear the same word or sound…
If you’ve heard anything about The Expedition Group, you may know it’s a membership group I run for translators and interpreters. My mission is to help make marketing more enjoyable and support you to actively market your services and grow your translation business. However, I understand that joining a membership…