From figuring out who you want to work with to creating and running your own marketing campaign, handling responses and client-focused resources, I’ve got you covered. Enjoy ongoing support in a monthly membership or pick a self-paced course. All training courses are specifically designed for translators and are based on more than 15 years’ translation and marketing experience.
Membership Group for Ongoing Support – The Expedition Group
Enjoy ongoing support. Let me take you off the beaten track on mini marketing adventures to help you attract new clients and grow your translation business
If you want the same satisfaction and enjoyment from the business and marketing side of things as you get from your quest for the perfect turn of phrase in your translations, then I invite you to join The Expedition Group.
Banish the guilt at continually putting aside your marketing and forgetting to follow up with that quotation. It can be hard to know what to do next. There’s no need to second-guess yourself when you have a place to ask your business and marketing questions! Get personal feedback on your marketing, a lively forum to network with the rest of the group and cheer each other on, monthly challenges and Q&A and focus calls.
Inside you’ll find a growing archive of training expeditions, each helping you with a specific area of your translation business. Create a persuasive portfolio, get guidance for an upcoming trade show visit and discover a more compelling way to present your quotations that will improve your acceptance rate. Mini courses for translators who love adventure!
More about The Expedition Group here
Training Courses for Translators on Specific Topics
Persuasive Portfolios
Once you’ve identified your dream clients, how will you introduce yourself? Win more direct client business with a power-packed portfolio that sells on your behalf. With the option to receive personalised feedback to add even greater impact!
This course, specifically designed for translators, covers everything you need to create an impressive portfolio: The essential components, how to get the best testimonials and craft compelling case studies. You don’t need translation samples and can create a marketable portfolio even if all your work is protected by non-disclosure agreements and/or clients won’t give you permission to use their company name.
Presenting a client-focused portfolio to potential clients looks good, feels good and crucially, helps you control the narrative if your contact is selling on your behalf.
Wow your future clients with a targeted portfolio that you’re excited to share.
Find all the details about Persuasive Portfolios here.
Destination Direct Clients
A 12-week marketing accelerator course that teaches direct response marketing principles. You’ll put theory into practice designing and carrying out a marketing campaign to introduce yourself to direct clients. Strategy and implementation with my full support!
Strategy: We’ll look at how to market to direct clients as a serious business partner and what your potential clients really want. You’ll discover how to create compelling offers, write sales letters and encourage responses to win new clients and gain a deeper understanding of your target market.
Take action: Send out your marketing materials and put theory into practice as you handle different responses and follow up effectively with your contacts. We look at long-term relationship building to keep in touch with your dream clients so that you’re the person they contact for their next translation project.
Publish Your Own Newsletter
A client-focused newsletter can be a powerful tool and is simpler than you might think. In this course you’ll come up with a bank of content ideas to suit you and your target market and create a newsletter in your chosen format.
Keep in touch with clients and contacts, build relationships, and grow your business. For more details on how to publish your own high-impact marketing tool, head here.