From figuring out who you want to work with to creating and running your own marketing campaign, handling responses and client-focused resources, I’ve got you covered. Enjoy ongoing support in a monthly membership or pick a self-paced course. All training courses are specifically designed for translators and are based on more than 15 years’ translation and marketing experience.
Membership for ongoing support – The Expedition Group
Enjoy ongoing support. Let me take you off the beaten track on mini marketing adventures to help you attract new direct clients and grow your translation business.
If you want the same satisfaction and enjoyment from the business and marketing side of things as you get from your quest for the perfect turn of phrase in your translations, then I invite you to join The Expedition Group.
Banish the guilt at continually putting aside your marketing and forgetting to follow up with that quotation. It can be hard to know what to do next. There’s no need to second-guess yourself when you have a place to ask your business and marketing questions! Get personal feedback on your marketing, a lively forum to network with the rest of the group and cheer each other on, monthly challenges and Q&A and focus calls.
Mini training courses for translators who love adventure!
Inside you’ll find a growing archive of training expeditions, each helping you with a specific area of your translation business. Create a persuasive portfolio and get guidance for an upcoming trade show visit. Discover a more compelling way to present your quotations that will improve your acceptance rate or present your services in a package that gives your clients everything they need.
From sales letters and pitching to content marketing and business systems, this membership is about getting the skills you need – while having someone by your side to ask questions. Training is one thing but it’s often the feedback, ideas – and the challenges that deliver an extra boost of motivation – that will spur you into action.
If working with (more) direct clients is on your wishlist, this group is an excellent next step.
Training courses for translators on specific topics
Persuasive Portfolios
Once you’ve identified your dream clients, how will you introduce yourself? Agencies request CVs and resumes but if you want to work with direct clients, you’ll want a portfolio. Persuasive Portfolios is a self-paced course that will take you through each step of presenting your translation services in an impressive portfolio.
This course, specifically designed for translators, covers everything you need to create an impressive portfolio. From positioning yourself as a specialist translator (or copywriter/editor/writer etc. if you offer those skills) to the visual design. You’ll also learn how to get the best testimonials and craft compelling case studies. You don’t need translation samples and can create a marketable portfolio even if all your work is protected by non-disclosure agreements and/or clients won’t give you permission to use their company name.
You can also opt to receive personalised feedback on your portfolio for my suggestions around how to add even greater impact.
Presenting a client-focused portfolio to potential clients looks good, feels good and crucially, helps you control the narrative if your contact is selling on your behalf.
Wow your future clients with a targeted portfolio that you’re excited to share.
Explore Your Business
Get clarity on a business challenge and a direction for your translation business without the hassle of time zones or the pressure of live sessions. Through a focused and considered email exchange, we’ll explore what’s holding you back and identify your next 3 steps.
How it works: 5 Questions + 5 Answers = 3 Recommended actions
After reading a little bit about your business and the challenge that’s keeping your stuck (you’ll get a short questionnaire when you sign up), I’ll send you your first question by email. You give it some thought and reply in your own time. Then I’ll send my comments and the next question, you answer, and so on. Each response informs my next question, keeping the conversation tailored to you and focused as we dig deeper. After 5 rounds of back and forth, I’ll give you 3 recommended next steps that will map out a route to help you achieve your goals.
One-to-one guidance for £75
This is the most cost-effective way of working with me and it works because we can both fit our email back and forth around our schedules. There’s no need to schedule calls to work with time zones or cram everything you want answers to in one or even two live or pre-recorded sessions. You’ll have five opportunities to get my thoughts on your business challenge.
There are no set questions. I’ll be considering your specific business and asking the questions and sharing suggestions that fit your individual circumstances.
You. Me. An adventure in discovery.
Together, we’ll tackle any blocks in your way and map out a clear path to help you reach your next business destination.
Publish Your Own Newsletter
A client-focused newsletter can be a powerful tool and is simpler than you might think. In this course you’ll come up with a bank of content ideas to suit you and your target market and create a newsletter in your chosen format.
Keep in touch with clients and contacts, build relationships, and grow your business. For more details on how to publish your own high-impact marketing tool.