My quest is to help you become an Explorer in Business and embark on new and exciting adventures in marketing to direct clients. I write about my own translation business and marketing exploits, share my experience and present practical tips for you to put into action.
A few translators have told me they’re struggling with LinkedIn at the moment. It’s been a successful marketing platform for them in the past but they’re now finding it harder to use and keep up with the changing features and algorithm. It’s more of an effort to dig up the…
You’ve got a nagging feeling that you should be marketing your translation business more proactively. If just one more low-paying offer comes into your inbox addressed Dear Vendor, you might just scream. In part because there are too few interesting enquiries from clients you’d love to work with. Occasionally you…
The most successful marketing strategies are based on building long-term relationships with potential clients rather than flying visits.
Do you ever look at a word so closely and for so long that you’re no longer sure it’s correct? Even though it’s a word like ‘carrot’ that you’ve known how to spell since you were five. Semantic satiation is when you read or hear the same word or sound…
Finding Translation Work When your inbox is quiet, what should you do? More than a few translators are experiencing a quieter inbox than usual and would love to add more translation projects to their schedule. If finding more translation work is a current challenge for you, know that you’re not…