My quest is to help you become an Explorer in Business and embark on new and exciting adventures in marketing. I blog about my own translation business and marketing exploits, share my experience and present practical tips for you to put into action.
Why keep in touch with your contacts and clients? Your prospective translation clients have your details, they didn’t take you up on your offer or express raptured delight at your marketing. They’ll contact you if they need you, they might have even said so. Well they might. And they might…
Lots of translators ask me to name a ‘best marketing method’ or ‘the most successful method of getting direct clients’ and there’s no quick and easy answer. The best marketing is the marketing that you actually do (and ideally enjoy!) but everyone has their own preference. I’m all about exploring…
You’ve got a nagging feeling that you should be marketing your translation business more proactively. If just one more low-paying offer comes into your inbox addressed Dear Vendor, you might just scream. In part because there are too few interesting enquiries from clients you’d love to work with. Occasionally you…
Do you ever look at a word so closely and for so long that you’re no longer sure it’s correct? Even though it’s a word like ‘carrot’ that you’ve known how to spell since you were five. Semantic satiation is when you read or hear the same word or sound…
If it feels like you’re hitting a dead end and you’re not getting the responses you want when marketing to direct clients, you’re not alone. It’s a frustration and challenge shared by many translators, including one of my email subscribers, who wrote the following: I’m not getting a response from…