My quest is to help you become an Explorer in Business and embark on new and exciting adventures in marketing to direct clients. I write about my own translation business and marketing exploits, share my experience and present practical tips for you to put into action.
A few translators have told me they’re struggling with LinkedIn at the moment. It’s been a successful marketing platform for them in the past but they’re now finding it harder to use and keep up with the changing features and algorithm. It’s more of an effort to dig up the…
The most successful marketing strategies are based on building long-term relationships with potential clients rather than flying visits.
If it feels like you’re hitting a dead end and you’re not getting the responses you want when marketing to direct clients, you’re not alone. It’s a frustration and challenge shared by many translators, including one of my email subscribers, who wrote the following: I’m not getting a response from…
You’ve probably spent more time than you’d like to admit deliberating over what exactly to say to potential clients, I know I have.One of my email subscribers asked: What do I actually write in the email body to be clear about who I am and what I do – but…