My quest is to help you become an Explorer in Business and embark on new and exciting adventures in marketing to direct clients. I write about my own translation business and marketing exploits, share my experience and present practical tips for you to put into action.
Why keep in touch with your contacts and clients? Your prospective translation clients have your details, they didn’t take you up on your offer or express raptured delight at your marketing. They’ll contact you if they need you, they might have even said so. Well they might. And they might…
Have you ever received a seemingly out-of-the-blue message from an old contact? Mrs B was on my list of contacts during my first direct marketing campaign. When I followed up with her, she thanked me for the marketing she had received, said it was really memorable and she would save…