A two-part course taking you through everything you need to know to run a successful direct marketing campaign. Part one explains the direct marketing strategy and what your potential clients really want. You’ll discover how to create compelling offers, write sales letters and encourage responses to win new clients and gain a deeper understanding of your target market.

Part two is all about the implementation: Send out your marketing materials, put theory into practice as you handle different responses and follow up effectively with your contacts. We look at long-term relationship building to keep in touch with your dream clients so that you’re the person they contact for their next translation project.
Find all the details here.